Search Engine Optimization & Marketing Blog

Why PPC Prices are a Benchmark to SEO & Online Media Buying

I had a small insurance brokerage firm call me last week asking me what I could do to help them promote their new website.  Well, there’s a lot we can do but when you are in a highly competitive vertical such as insurance you better be ready to commit a decent budget or as an [...]

BACK TO THE BASICS: What’s Adwords, What’s Google Maps, & What’s Main Search Engine Results?

It’s 201o and a good portion of our prospective clients still don’t know the difference between Adwords also referred to as Sponsored Listings, PPC for Price-Per-Click advertising or CPC for Cost-Per-Click Advertising.  Google Maps is referred to as Local Search Results and in our profession we call it Local Search Engine Optimization.  Main Search Engine [...]