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Search Engine Optimization & Marketing Blog http://businesswebsites.com/search-engine-marketing-blog Fri, 23 Dec 2011 18:56:34 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 SOPA = Not A Cure – Dan Rosenthal – Via CapitalGainesandGames by Stan Collender http://businesswebsites.com/search-engine-marketing-blog/2011/12/23/sopa-not-a-cure-dan-rosenthal-via-capitalgainesandgames-by-stan-collender/ http://businesswebsites.com/search-engine-marketing-blog/2011/12/23/sopa-not-a-cure-dan-rosenthal-via-capitalgainesandgames-by-stan-collender/#comments Fri, 23 Dec 2011 18:56:34 +0000 http://businesswebsites.com/search-engine-marketing-blog/?p=91 Everything you need to know about SOPA is depicted here by Dan Rosenthal and posted on CapitalGainesandGames by Stan Collender.

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Generic Domain Names & SEO – Why & When You Must Consider Them http://businesswebsites.com/search-engine-marketing-blog/2011/12/06/generic-domain-names-seo-why-when-you-must-consider-them/ http://businesswebsites.com/search-engine-marketing-blog/2011/12/06/generic-domain-names-seo-why-when-you-must-consider-them/#comments Tue, 06 Dec 2011 21:53:10 +0000 http://businesswebsites.com/search-engine-marketing-blog/?p=88 I argue that the use of generic domain names decreases your SEO costs for multiple reasons.  Most recently the google algorithm has given domain names greaterweight but it also makes link building through PR and other viral methods easier.

The newly proposed Los Angles Football Stadium is a great example.  At such an early stage no one is going to remember the name for the stadium which is going to be “Grand Crossing” .  Grand crossing refers to the intersection of the three major counties in Southern CA making the location of the new proposed project geographically ideal.

Now, like me if someone tells you there is new stadium being built in LA and neither you or the other person knows the the name you instead go to a search engine and type in “los angeles football stadium”.  What comes up #1 is www.losangelesfootballstadium.com which is owned by the Grand Crossing folks.

I now am familiar with the brand “grand crossing” and I was branded through a generic domain name and SEO.  We won’t get into branding and SEO on this post.

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Daily Deals Stop Reporting Purchase Totals, Why? http://businesswebsites.com/search-engine-marketing-blog/2011/11/28/daily-deals-stop-reporting-purchase-totals-why/ http://businesswebsites.com/search-engine-marketing-blog/2011/11/28/daily-deals-stop-reporting-purchase-totals-why/#comments Mon, 28 Nov 2011 21:01:09 +0000 http://businesswebsites.com/search-engine-marketing-blog/?p=86 Something I’ve noticed recently is that multiple daily deal sites have stopped publishing the number of total deals sold.  Google Offers recently changed this field to “limited availability” which I find very misleading and Groupon for many of its deals simply says “over 1000 sold”.  I find all of this very deceptive and I also find it to be a weakness of the overall industry which in other words is the future expected performance of these companies especially in association with their stock price.   Where is this all going ?

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The Most Expensive Daily Deal $60,000 – Is it a deal ? http://businesswebsites.com/search-engine-marketing-blog/2011/11/28/the-most-expensive-daily-deal-60000-is-it-a-deal/ http://businesswebsites.com/search-engine-marketing-blog/2011/11/28/the-most-expensive-daily-deal-60000-is-it-a-deal/#comments Mon, 28 Nov 2011 19:36:01 +0000 http://businesswebsites.com/search-engine-marketing-blog/?p=81 Gilt City and Virgin have partnered up again.  This time it is a 146 passenger private charter on a plane with your name on it.
This is the link : Click Here . The only problem is that the discount is not stated and we really don’t know if this is a deal at all.

The terms say it’s for any domestic flight and if you book far in advance on Virgin you can usually get a $500/person flight from coast to coast.
146 passengers x $500 = $73,000
$60,000 x 2 = $120,000 non-discounted price
$120,000 – $73,000 = $47,000 For The Name on the Plane.

Is this a daily deal or simply email marketing, is this just a publicity stunt?  Did they line up a buyer then publish the deal?  Who knows, but I’m interested in knowing how many of these sell.

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Click Through Rates and Social Networking: Something is Missing ! http://businesswebsites.com/search-engine-marketing-blog/2010/10/12/click-through-rates-and-social-networking-something-is-missing/ http://businesswebsites.com/search-engine-marketing-blog/2010/10/12/click-through-rates-and-social-networking-something-is-missing/#comments Tue, 12 Oct 2010 19:45:51 +0000 http://businesswebsites.com/search-engine-marketing-blog/?p=79 Read this article from Fast Company titled: Twitter Crushing Facebook’s Click Through Rate: Report and let me know what you think.  Here is what I think: Click Through goes up so does the Bounce Rate.  The correlation between these two numbers are guaranteed no matter the medium.   FYI: high bounce rate equals garbage traffic.  Now go to your analyitcs reports and look at the bounce rates between Search (organic and paid), Facebook and all the other sources.  Need help making sense of your data, call us.

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Google: “We developed a self driving car” http://businesswebsites.com/search-engine-marketing-blog/2010/10/11/google-we-developed-a-self-driving-car/ http://businesswebsites.com/search-engine-marketing-blog/2010/10/11/google-we-developed-a-self-driving-car/#comments Mon, 11 Oct 2010 17:22:00 +0000 http://businesswebsites.com/search-engine-marketing-blog/?p=76 How does a self driving car have anything to do with search ?  Well the key to google’s success from day one has been it’s ability to process lots and lots of data more effectively and efficiently than the competition using open source linux based data centers.  Once you have this part down you do what ever you want.

Overall it’s a pretty neat article and worth the 3 minutes. Click hear to read.

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Domain Names & Political Risk http://businesswebsites.com/search-engine-marketing-blog/2010/10/06/domain-names-political-risk/ http://businesswebsites.com/search-engine-marketing-blog/2010/10/06/domain-names-political-risk/#comments Wed, 06 Oct 2010 19:51:07 +0000 http://businesswebsites.com/search-engine-marketing-blog/?p=73 Domain names and political risk has always been something I’ve thought about.  After all I studied finance and a heavy portion of my studies were based on calculating risk.  Further I’m a part time domainer and when it came to building my domain portfolio I used many of the diversification and risk aversion theories I learned in school.  Political risk is a topic covered in International Biz 101, otherwise it’s very basic. Domain name extension such as .ly, .at, .co, and such have gained some popularity recently and today TechCrunch report that if you are .ly registrant you are at risk of loosing your domain name to the Lybian Government.  Ouch, all that time and money you spent building your brand, links, and such are apparently all at risk.  Don’t be fooled though, it’s not only the 2nd & 3rd world countries that take up the practice of de-registering domain names.

Does the Libyan Nic have domain parking partnership ? That’s a joke of course.

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Small Business Social Media Expectations Change – How Do you Feel? http://businesswebsites.com/search-engine-marketing-blog/2010/09/29/small-business-social-media-expectations-change-how-do-you-feel/ http://businesswebsites.com/search-engine-marketing-blog/2010/09/29/small-business-social-media-expectations-change-how-do-you-feel/#comments Wed, 29 Sep 2010 20:49:53 +0000 http://businesswebsites.com/search-engine-marketing-blog/?p=71 Many small business have struggled with Social Media and although this eMarketer article does not say this, some have completely failed at it, believe us that they have.  Understanding a small business’s expectations and using social media as ones primary marketing channel would have been a bad strategy.

Read the article, it’s a good one and let us know what you think and if you have any questions.  All this said we do believe that Social Media and Facebook in general are necessary for many business including some small business.  This post is not intended on bashing Social Media in anyway and as Search Engine Marketers we do believe that there are synergies between SM and Search.  We also  believe that SM can have tremendous benefits for some small businesses while relatively limited to others.  The bottom line is do your homework and set some expectations so that you can determine how much time to allocate toward SM vs. other channels otherwise the opportunity cost of your time can bankrupt you.

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I’m a Sophisticated Online Marketer http://businesswebsites.com/search-engine-marketing-blog/2010/06/30/im-a-sophisticated-online-marketer/ http://businesswebsites.com/search-engine-marketing-blog/2010/06/30/im-a-sophisticated-online-marketer/#comments Wed, 30 Jun 2010 18:23:35 +0000 http://businesswebsites.com/search-engine-marketing-blog/?p=66 I did an interview with Greg Sterling of Screenwerk regarding Living Social and The San Francisco Sailing Company.  I’ve been quoted as being a sophisticated marketer which is what I like to hear. Read the article hear

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Local SEO – Update on Yelp/Google review feeds http://businesswebsites.com/search-engine-marketing-blog/2010/06/03/local-seo-update-on-yelpgoogle-review-feeds/ http://businesswebsites.com/search-engine-marketing-blog/2010/06/03/local-seo-update-on-yelpgoogle-review-feeds/#comments Thu, 03 Jun 2010 22:02:08 +0000 http://businesswebsites.com/search-engine-marketing-blog/?p=47 Looks like change is coming since today all the maps/local listings on Google  for “San Francisco Sailing” are showing yelp review results.

This could be the best news Yelp has had in the last 6 months.  This is a big vote of confidence for Yelp as they go through their legal battles; however let’s not forget that the Lawsuit against Yelp also opens the doors to lawsuits with any company that manages the editorial and publishing of reviews. This includes all the major search engines.

Is an announcement between Google & Yelp coming soon?  Is it possible that merger talks are in the works again ?

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