Click Through Rates and Social Networking: Something is Missing !
Read this article from Fast Company titled: Twitter Crushing Facebook’s Click Through Rate: Report and let me know what you think. Here is what I think: Click Through goes up so does the Bounce Rate. The correlation between these two numbers are guaranteed no matter the medium. FYI: high bounce rate equals garbage traffic. Now [...]
SEO Case Study on Keyword Research & Title Tags
I came across this site on Michael Berkens’ blog The Domains . Michael is big in the Domain Name biz and he is also one of the biggest advocates for the positive development of the industry. Anyway, he reported today that UsedAirplanes.com purchased Flying.com for $1.1M, million and the Press Release said Used Airplanes LLC [...]
BusinessWebsites.com as an SEO Case Study
We’re currently ranked as #13 on google for the keyword phrase “business websites” (without quotation marks), that’s right for the broad search term. How did this happen when we don’t even have a proper site developed? View of the Competitive Landscape Google says there are 53,300,000 results for the broad match keyword and we are [...]
Why PPC Prices are a Benchmark to SEO & Online Media Buying
I had a small insurance brokerage firm call me last week asking me what I could do to help them promote their new website. Well, there’s a lot we can do but when you are in a highly competitive vertical such as insurance you better be ready to commit a decent budget or as an [...]
BACK TO THE BASICS: What’s Adwords, What’s Google Maps, & What’s Main Search Engine Results?
It’s 201o and a good portion of our prospective clients still don’t know the difference between Adwords also referred to as Sponsored Listings, PPC for Price-Per-Click advertising or CPC for Cost-Per-Click Advertising. Google Maps is referred to as Local Search Results and in our profession we call it Local Search Engine Optimization. Main Search Engine [...]