Click Through Rates and Social Networking: Something is Missing !

Posted on | October 12, 2010 | No Comments

Read this article from Fast Company titled: Twitter Crushing Facebook’s Click Through Rate: Report and let me know what you think.  Here is what I think: Click Through goes up so does the Bounce Rate.  The correlation between these two numbers are guaranteed no matter the medium.   FYI: high bounce rate equals garbage traffic.  Now go to your analyitcs reports and look at the bounce rates between Search (organic and paid), Facebook and all the other sources.  Need help making sense of your data, call us.


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