SEO Case Study on Keyword Research & Title Tags
Posted on | April 7, 2010 | No Comments
I came across this site on Michael Berkens’ blog The Domains . Michael is big in the Domain Name biz and he is also one of the biggest advocates for the positive development of the industry. Anyway, he reported today that UsedAirplanes.com purchased Flying.com for $1.1M, million and the Press Release said Used Airplanes LLC would be developing this domain into a Community/Social Networking based site that is compatible with the new iPad format. The last part of this sentence threw me off so I went snooping to see if there was anything special about the website usedairplanes.com.
I went to the site and immediately noticed an extra long title. By extra long I mean keywords all the way across the top of the browser. Things like this instantly pop out for people like me. This led me to believe that some sort of effort had been put into SEO but not a very good one which led me to do some more research.
I went to Google.com and searched “used airplanes” and found out that usedairplanes.com was ranked #4. For “used cessna airplanes” and “used piper airplanes” they were ranked #8. All three of the websites that were ranked above usedairplanes.com for the keyword phrase”used airplanes” had “aircraft for sale” in their titles. I did some research and found out the “aircraft for sale not only garnered a higher CPC but it also had 6x the search volume.
In conclusion I must say that usedairplanes.com is an absolutely fantastic domain and I’m sure the company does just fine by pulling of a $1.1 million purchase of flying.com, however they could be doing better when it comes to organic search engine ranking. They could have a giant link building campaign going, doing more KW research as we speak however from what I see at this point in time can be improved multi-fold at a very small fraction of the cost of their new domain.
Tags: case study > Keyword Research > SEO > Title Tags > usedairplanes.com
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