Posted on | January 29, 2010 | 1 Comment
It’s 201o and a good portion of our prospective clients still don’t know the difference between Adwords also referred to as Sponsored Listings, PPC for Price-Per-Click advertising or CPC for Cost-Per-Click Advertising. Google Maps is referred to as Local Search Results and in our profession we call it Local Search Engine Optimization. Main Search Engine Results is everything else that is not Sponsored or Part of the Maps Results. Main Search Engine Results are keywords that you would do Organic Optimization for that are not part of the Maps Results. See the images below.
It’s important to understand the difference so that you can determine which part of search engine marketing will impact your business the greatest and which will draw the most targeted traffic resulting in conversions, whether that’s a sale or qualified lead.
Why am I blogging about something so basic, because apparently it’s not that basic. I just got off the phone with prominent Airport Shuttle service and they had no clue how to decipher the three. Get this they called me because they wanted to be trained in SEO so that they could handle it in house, which something we’re happy to do but if you don’t understand the difference between these three after 2 telephone conversations then most likely you should not be handling the SEO in house and yes you will most likely not understand how to budget for SEO. Note to prospective clients when you call and SEOP understand that you’re the first or only person that want’s to get to the TOP search engine results page.
This a day in the life of an SEOP !