BACK TO THE BASICS: What’s Adwords, What’s Google Maps, & What’s Main Search Engine Results?
It’s 201o and a good portion of our prospective clients still don’t know the difference between Adwords also referred to as Sponsored Listings, PPC for Price-Per-Click advertising or CPC for Cost-Per-Click Advertising. Google Maps is referred to as Local Search Results and in our profession we call it Local Search Engine Optimization. Main Search Engine [...]
Search Advertising to Grow Double Digit in 2010 ?
iMedia Connection reported yesterday that Search Advertising is expected to grow by double digits in 2010. Search Advertising experienced a respectable 6% growth in 2009. I say respectable because practically every other form of advertising shrank or experienced negative growth rates. We at Business Websites experienced a similar situation as described by iMedia Connection. The [...]